Dubai, UAE · A venture group

Vision built.

A UAE group building and operating two technology companies: immersive property experiences for developers, and AI automation for businesses across sectors.

رؤيا · الرؤية تُبنى.

Start a conversation See the two companies
Immersive technology · Real estate
Ru'ya Mustaqbal

They walk the villa. They choose every finish. Before it exists.

Photoreal Unreal Engine walkthroughs where the buyer chooses finishes and furniture live, white-labelled to a developer's launch. Immersive sales for UAE developers.

Playing behind: our own Unreal Engine build of the sample villa
  • Virtual walkthroughs at full scale
  • Live customisation in the room
  • Real-time digital twins through the build
  • Remote viewing for overseas buyers
ruyamustaqbal.com
AI · Automation · Growth systems
Ru'ya Automate

Fix the process. Then add the AI.

An AI automation consultancy for UAE businesses that want to grow without doubling headcount. Lead flow, process and sales automation, AI agents, CRM workflows and custom AI systems.

The Night Log: an enquiry arrives, the system checks it against the rules, qualifies it, replies in the buyer's language in 39 seconds and books the call See what ran overnight, and approve replies before they are sent · sample data
  • Lead generation systems
  • Business process automation
  • Sales and marketing automation
  • Custom AI tools and CRM integrations
ruyaautomate.com
The group

One group. Two companies. We build, own and run them.

Ru'ya means vision. Not sight, foresight: seeing what is coming and building for it before it arrives. Horizon is the house that does the building. We do not invest in companies from the outside; we build them, own them and run them, and today that is two. What we are building towards is simple: to lead the UAE's next wave of growth in technology, with companies that define their category and reshape how industries operate and how deals get done.

The businesses that will own the next five years here will not be the biggest. They will be the ones that wired up first. UAE Centennial 2071 and Saudi Vision 2030 set the direction, and the businesses ready for them are the ones already building. Our work is to find the highest leverage opportunities at the frontier of AI, automation and immersive technology, and to build the ventures that capture them with precision and ambition.

Build

We build the companies.

Each Ru'ya company is built around one specific shift: immersive sales for real estate, AI automation for operators. Built in the UAE, for how the region actually does business.

Run

We run them.

Horizon is not a passive holding company. Direction, standards and the work itself sit with the same small team across both companies, which is why the first conversation is with us and not a sales desk.

Partner

We build alongside partners.

Developers, investors and partners who share one conviction: that the region's next decade is being decided now. If that is you, the first conversation is fifteen minutes.

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The founders

Global founders. UAE-rooted.

Martin Russell

Martin Russell

Co-founder and CEO · Dubai

Based in Dubai, Martin sets the group's direction and leads both companies: the automation work at Ru'ya Automate and the immersive builds at Ru'ya Mustaqbal. Twenty-five years in technology and commercial growth, spent building the lead generation, sales and operating systems that decide whether a business scales or stalls. He founded Ru'ya Horizon to put that work behind UAE businesses at the point where AI, automation and immersive technology meet.

LinkedIn
Andrea Rennie

Andrea Rennie

Co-founder · Toronto

A senior fundraising and business professional with an accomplished career in the charitable sector, primarily healthcare and education, Andrea brings a rare combination of relationship depth and commercial precision to Ru'ya Horizon. With a proven track record of securing funding commitments at the 5, 6 and 7 figure levels, she understands how to build trust at the highest levels and convert it into lasting results. Based in Toronto, she extends the group's reach across North America.

LinkedIn
Start a conversation

Let's build something visionary.

Whether you are a founder, a developer, an investor, a potential partner or a client, we would love to hear from you. The first conversation is fifteen minutes, short and direct, with no deck.

Emailmartin@ruyahorizon.com Call+971 58 565 1028 Real estate VRruyamustaqbal.com AI automationruyaautomate.com
Request a 15-minute call

We reply within one business day, Monday to Friday.

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